Based on a political issue that revolves around our life, the objective of this project is to create a brand identity system for a proposed campaign to tackle the political issue chosen. Being inspired in Latin America, I have observed and listened to a strong political issue. The issue of gender inequality and discrimination toward women is still evident in 2020. My selected campaign, “Caminemos Con Ellas” (“Walking With Them” in English) is inspired by this topic to inspire people to be an ally with the feminist group who are fighting and marching for equality.
DESIGNER STATEMENT
I understand and respect that this topic is highly sensible especially from the initiative of a man. I acknowledge that you might not like the idea of me proceeding with this topic. I know that men should not touch this topic because we are the least affected social group. But I want to pursue this project and stand side-by-side with those affected by gender inequality. I want to listen, hear, understand, and feel what they are going through.”
A translated poster in Spanish is worked alongside the English version since its audience is mostly Latin America. however, anyone around the world can join with the movement.
Meet the team!
To avoid appropriation, I worked with a team of people who supports this movement and are feminists. To be precise, this project must be processed as a team, ideally having a discriminated gender to guide me through to deliver the best message and ideas.
To show support, I have created products to identify the movement and express unity as we wear similar colors to feminist movements. Shirts, stickers, bandanas, posters, and bumper stickers.
