Postcard Design

for Youth Programs & Continuing education at California College of the Arts

Print Design

Project Brief

The primary goal of the Youth Programs & Continuing Education (YPCE) is to increase registrations and awareness programs to drive people to the California College of the Arts website and learn more about Pre-College and continuing education opportunities.

The goal of the postcard is to push the advertising and marketing parameters out of the digital world. By having print collateral, it encourages people to collect physical objects with the addition of summarized contents from the website.

“Designing this postcard as something that people will like to grab and have on their desk or hang on their fridge.”