digital and print design, animations
With almost half a century in business, Sawyer Cellars is a family-owned enterprise that initially sold grapes to other wineries. Over the years, the family's growing interest in the wine industry led them to create their first wine label and bottle.
Our design purpose is to help Sawyer Cellars tell a story to its audience, fostering curiosity and encouraging them to trust their palates to discover and experience the craft of wine that doesn’t follow winemaking trends.
Sawyer Cellars is a brand that "Stands The Test of Time." Embracing the Yesteryear trend, it targets younger generations, particularly from the 90s, to promote buying small and embracing a comfortable experience through wine.
Animation/video making for a/b testing
Traditional Slideshow Gif
Animated Slideshow Gif
The implementation of A/B testing for social media, using Meta Ads Advantage+, helps us optimize marketing campaigns. It allows us to understand and determine which asset performs better than the other, thus increasing conversions.
Photo manipulation
This was a marketing campaign to get clients and customers to subscribe to a monthly subscription. The prompt was to offer a set of 2 red wines.
Since we did not have beauty images of the 2 offered red wines, I was tasked to use Photoshop and manipulate the photography. Changing the Sauvignon Blanc into a Cabernet Sauvignon and changing the name of the varietal. In addition, removing a bottle from a 3-bottle image.
Original Photo
End Result
Original photo
End Result
Original Photo
End Result
Social media
Look-and-feel
The 'The Last Drop' marketing campaign aimed to style Sawyer’s brand visuals on social media. With their personality intended to evoke a nostalgic, classic, and vintage feel, we edited the photos to replicate the same effect as a Polaroid/film camera from the 90s.