Digital and Print design, illustrations, animations
Skinner Vineyards & Winery is a six-generational family-owned winery located in Somerset, California. With their "Be Adventure" tagline, they position themselves as pioneers and innovators in the wine industry, taking chance encounters to modernize their way of working. This includes initiatives such as becoming more sustainable and rescuing a historic Skinner Ranch built in the 1860s.
Their target audience consists of individuals who identify as 'flavor adventurers.' Skinner engages with explorers who appreciate wine, prioritize health and wellness, and seek value while investing in an inspiring brand.
HOLIDAY CAMPAIGN
I creatively directed the production of the Holiday Campaign, and oversaw the entire process from brainstorming concepts to the final product. Based on the Account Executive’s conversation, I managed the art direction, conducted the photography, and created/designed gifs for email hero images and videos for social media.
The goal was to boost sales and help customers prepare for their holiday festivities. Our concept, the '12 Days of Joy Celebration,' was inspired by Advent Calendars. Clients could build a 6-12 bottle wine case from their choice of wines.
To track responses and understand how users/followers react to different production methods, we decided to pursue A/B testing. Through email and social media, Test A featured a traditional panoramic photo of Skinner’s Wine Portfolio made festive with added snowfall. Test B involved a more extensive art direction and image processing, gathering 30+ images to compose a stop motion.
