Rebranding
Urban Field Studio
working with SuperWorks
Digital Design
Project Brief
Partnering with SuperWorks on a mission to modernize the visual identity of Urban Field Studio. With the objective of supporting SuperWorks as a graphic designer and the skills that I carry.
Urban Field Studio is composed of architects, urban designers, landscape architects, and educators who design places for the people through urban design.
The image above shows the selected design to present with full mockups to SuperWorks.
At total of 4 design concepts were presented and handed to the company.
Concept 1
Facelift from the original logo
Concept 2
New design direction
Concept 3
Exploration based on Concept 1
Concept 4
Clean version of Concept 3
*The work presented on this page only showcases the work that I designed and then handed to SuperWorks. My purpose was to be the initial and kick-off graphic designer for the first round of designs presented to Urban Field Studio. I did not design the final visual identity.